Framing Reality

2021

Project type: Visual identity


Project detayls:

Project explores festival's theme of Framing Reality through concept of the unreal, brought to life through posters and animations.



Project Summary:

This project is a bold and ambitious exploration of the theme of Framing Reality, drawing inspiration from the words of Eduardo Galeano. Through a combination of stunning posters and mesmerizing animations, the project seeks to push the boundaries of visual storytelling and challenge viewers to rethink their perceptions of reality.

At the core of the project is the concept of the unreal, which is used to bring impossible ideas to life in a way that is both captivating and thought-provoking. The visuals reflect the theme of breath, exhaustion, and build, evoking a sense of urgency and tension that draws viewers in and keeps them engaged throughout.

With its striking imagery and innovative approach, this project is sure to leave a lasting impression on all who experience it. It invites viewers to join in an immersive and thought-provoking journey, challenging them to question their own perceptions of reality and explore new ideas in a way that is both inspiring and deeply meaningful.

Overall, this project is a testament to the power of visual storytelling and the importance of pushing the boundaries of creativity in order to provoke deeper reflection and inspire new ways of thinking. It is a true work of art, and a fitting tribute to the visionary words of Eduardo Galeano.